Who We Are
Real Food. Real Ingredients. No Shortcuts.
ThoroughFare is a Texas food company making the everyday things people already buy — fresh every day, with real ingredients and none of the industrial shortcuts.
2018 · Austin
It Started with Bread.
ThoroughFare began in 2018 as ThoroughBread, a small Austin bakery built on one question: if we make better bread with real ingredients, made the right way, will people keep coming back? Co-founder Ryan Goebel was baking at home and selling to neighbors and at local farmers markets. Demand grew, relationships formed, and in November 2018 ThoroughBread opened its first bakery.
From day one the rule was simple: everything made from scratch, in our own kitchen, from ingredients we chose carefully. We kept the menu small and grew it slowly — and we became part of the neighborhood, which is where the trust started.
A Bigger Question.
As the bakery grew, so did our curiosity. Why was it so hard to find grocery food made with the same care we insisted on for our bread? Why were preservatives, fillers, and shortcuts treated as normal? What made our bread exceptional — real ingredients and careful preparation — was exactly what felt missing from most of the modern food system.
So in May 2024, founders Nick Vukmaravich and Ryan Goebel bought a 40,000-square-foot production facility in Palestine, Texas, and set out to hold everyday food to a bakery standard.
200+
Products made in-house, every day.
ThoroughFare is the natural evolution of ThoroughBread — not a departure, an expansion. The same standards, now across the bakery, café, kitchen, and market, all under one roof: from breads and pastries to soups, dressings, aioli, and granola.
Our Standards
What We Won't Use.
Organic, regenerative, and local where possible, in BPA-free packaging. The rule behind all of it: if we wouldn't use it in our own kitchen, we don't use it here.
FareGrounds · Palestine, TX
How We Do It.
Behind the stores is FareGrounds, our production facility in Palestine, Texas. Owning our own supply chain and making food daily in one place lets us get the consistency and freshness of a great kitchen at the scale of a real business — without the preservatives and shortcuts that national distribution usually demands.
What We Believe.
Trust
We tell you what is in your food — every ingredient, where it was made, and by whom.
Craftsmanship
We make it with care, from scratch, held to a bakery standard across everything we sell.
Community
We make the place feel like it is yours. It started in a neighborhood, and it stays that way.